Jody Ronaldson

E: jodyronaldson@gmail.com

Advertising Copywriter/Conceptualiser.

Skills

Communication (creativity, concepts, writing, editing, research, production), marketing, business acumen, project management, mentoring, strategic thinking; entrepreneurial team player & self-directed.

Career Highlights

Airbnb Updating backend communications for help room staff and customers

Johnson Controls Launch Open Blue and Net Zero (winning High Tech Superstar Awards for Q4, FY21)

NHSX copywriting for Covid-19 App and website

Smithwick’s Experience Kilkenny handed an empty building in Kilkenny with carte blanche to create the visitor’s centre from the ground up. Entered Lonely Planet Guide’s top 25 new attractions to visit in the world.

Oxfam ‘Let’s face It’ online campaign to enlist Irish public’s help in encouraging world governments to take climate change seriously. 10,000 name petition completed online; awarded €114,000 in free airtime; over €60,000 generated in free PR.

Kellogg’s Field of Dreams: Most successful promotion Kellogg's have ever run in Ireland; Corn Flakes & Crunchy Nut grew market share by over 4%. 250,000 individuals actively participated in the promotion.

SuperValu Christmas Promercials: Strongest growth of all multiples over the Christmas period; 30% Uplift in sales of items featured.

Hypower Ltd helped run Hypower and raise €1 million funding from Sustainable Energy Ireland

Professional Experience

Advertising Copywriter Rothco Accenture/Droga5 Ireland

February 2020 – 2022
Clients include: Aer Lingus, AIB, Airbnb, Bord Bia, Dairygold, Dublin Bus, Electric Ireland,

ESB, ESBN, Google, Guinness, Meta, Pinterest, JCI, Linkedin, NHSX, Orchard Thieves, Rory, Stripe, Tesco, White Claw, Woodies.

FREELANCE ADVERTISING SENIOR COPYWRITER

November 2004 – February 2020

Clients include: AFA, Betapond, Boys & Girls, Communicorp, In the Company of Huskies, DDFH&B, Focus, Irish International, McConnell’s, AXA, Newstalk, Oxfam, Ogilvy, RTÉ, RMG Target, Rothco, Oliver, Smurfit School of Business.

Work above, below, through the line and in digital, video and activation for a host of brands, including: BMW, MINI, Tesco, Dublin Airport, Aer Lingus, Ulster Bank, AIB Bank, Sage, Bord Failte, IDA, Coca-Cola, Guinness, Vodafone, O2, Lucozade, Irish Rail, Absolut, National Irish Bank, Ballygowan, Liberty, Innocent, Unilever, UCD, Cadbury, Ford, Meteor, Heinz, Jacob’s, Smirnoff, Bushmills, Bord Gais, Aviva, Curry’s, Dublin Bus, Kellogg’s, Supervalu, Bord Bia, Waterford Crysta, AXA insurance.

FOUNDER/DIRECTOR & COPYWRITER POWER OF 7 LTD

May 1997 – November 2004

Power of 7 was one of Ireland’s first boutique creative agencies built on a ‘Breakthrough’ model later adapted by St. Luke’s, London.

Career Highlights:-

Irish Permanent: Worked on advertising campaign and collateral for demutualization.

Esat Digifone: Helped name, create successful bid and launch Ireland’s second GSM mobile phone operator in Irish market;

Digicel: Launched Digicel in Jamaica (both on the ground and from Ireland) and oversaw advertising launches in St. Lucia and the Grenadines, Aruba and other islands. Worked as a key contact between Communicorp in Dublin and teams on the ground in Caribbean. Involved in auditing facilities locally, generating creative and getting local buy-in to advertising.

Also worked on: Irish Life, Club Orange, Budget Telecom, Ernst & Young, National Irish Bank, Spin FM, FM 104 and 98FM, Bord Gais and two successful Fianna Fail Election Campaigns amongst other.

FOUNDER/DIRECTOR HYPOWER LTD

2002 – November 2004

Established a company to generate Hydrogen-powered electricity through anaerobic digestion of food industry waste. Awarded €1 Million in funding by Sustainable Energy Ireland and Irish Patent.

COPYWRITER ARKS ADVERTISING

November 1987 – May 1997

Clients included: Guinness, Satzenbrau, EBS; Barry’s Tea, Colgate Palmolive, Weetabix, Ever Ready.

Career Highlights:-

Guinness: ‘Draw your own conclusions’ campaign (Multi Award-winning campaign).

‘I Believe’ (winner of the Inaugural Brian Cronin Award for Best Copywriting plus many other awards).

COPYWRITER DMB&B

June 1987 – November 1987

Masterfoods and others.

Education

UNIVERSITY - English & History, UCD

LEAVING CERTIFICATE – St. Mary’s College, Rathmines, Dublin 6

Interests                                                

Family, Reading, Technology, Creative Writing, Cinema, Walking, Swimming, Photography, Television, History, Food, Music, Business.

Personal Information                

Born:            Dublin, Ireland    04/04/1967

Spouse:       Karen Ronaldson (Walsh)

Children:     Kiah. Mazana.

 Referees

Alan Kelly

Executive Creative Director

Droga 5 Dublin

T: + 353 (01) 491 4200

John Walsh

Creative Director

Focus Advertising

T: + 353 (0) 87 247 2320